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NBA’s Aaron Gordon Announces New Partnership

Aaron Gordon of the NBA’s Orlando Magic has signed a partnership agreement with Chinese leading sports brand 361º. Gordon will serve as the new face of the company’s basketball division. The multi-year partnership will include an Aaron Gordon signature shoe and apparel line as well as provide support for Aaron Gordons charitable initiatives and Foundational work. Through this partnership 361º hopes to further promote their “One Degree Beyond” mentality and encourage the youth to engage in sporting activities and devote themselves to the game of basketball.

The partnership will also focus on bringing Aaron Gordon to China to help further promote and develop the sport of basketball and provide kids with the opportunity to learn to appreciate and love the game.

General Manager of 361º Brand Business Center, Zheng Yexin expressed, “We are excited to have Aaron Gordon join our 361º family. Not only is he a great player in the NBA with rare explosive power, strong running and jumping ability and excellent physical coordination but equally important, we love the fit between our brand and what he stands for as a person. This partnership will allow us continue to strengthen our professional basketball performance products while at the same time help further embrace and grow our youth following. We firmly believe this partnership will further underline that 361º basketball is becoming the engine of the brand .”

Aaron Gordon is in his sixth season with the Orlando Magic and is poised to lead the Magic back to the playoffs. Gordon once impressed the world with his jaw-dropping dunks in the 2016 All-Star Slam Dunk Contest. In this year’s 2020 All-Star Slam Dunk Contest in Chicago, Gordon will wear the QU!KFOAM BIG 3 basketball shoes specially designed by 361°.

“I am excited to be a part of the 361° family and support them in their ambitions to continuously improve their products and to grow their brand in China and abroad. This partnership gives me an opportunity to support 361 in their ambition to give back to the community, grow the sport in China while at the same time allowing me to leave my own mark on the basketball community in the United States, China and globally,” says Gordon. “Lastly, I have the opportunity to help build a brand, and have complete input on designing shoes and apparel. I have always had design aspirations, so this is very exciting to me.


Photo Credit: Vasilyev Alexandr / Shutterstock.com

The NBA All-Star Weekend Host Sixth Annual Players’ Night Out

On Thursday, February 13, The Players’ Tribune (TPT), Heir Jordan and Hennessy, brought together athletes and entertainers for a fun and philanthropic casino night for their annual “Players’ Night Out” event, at The Royale. Proceeds from the event benefited the Chicago Public Library Foundation through their partnership with the Heir Jordan Foundation.

Given the strong ties to the Chicago community from the Jordan Family and The Players’ Tribune’s athlete community, this event seeks to give back to a city that has created some of the most impactful legends and leaders, with the goal of inspiring even more.

“Our greatest strength with The Players’ Tribune is our ability to connect communities through storytelling and unique life experiences,” said Asaf Peled, CEO of Minute Media. “We are excited to give back to a community that means so much to many of the athletes we work with in our organization.”

At the casino night, this year, The Players’ Tribune and the Heir Jordan Foundation combined their fundraising efforts in support of the Chicago Public Library. Hennessy, a long-standing partner of TPT joined the evening of fundraising festivities, as well.

“The Players’ Tribune highlights both the struggles and successes of communities like ours through their real and compelling narratives, in order to inspire and unite people together,” said Jeffrey Jordan, co-founder of Heir Jordan Foundation. “We share the same passion for inspiring the community and are thrilled to work with TPT to bring this night to fruition.”

All proceeds from this event will help support the Chicago Public Library Foundation, which funds the full scope of lifelong learning programs at Chicago Public Library, from early learning and teen mentorship to the maker movement and digital literacy.


Photo Credit: PhotoProCorp / Shutterstock.com

Earvin “Magic” Johnson to Speak at Leadercast 2020

Leadercast announced that basketball hall-of-famer, entrepreneur and philanthropist Earvin “Magic” Johnson is the ninth and final speaker for Leadercast 2020—Positive Disruption on Thursday, May 7, 2020 at Infinite Energy Arena in Duluth, GA.

Andy Stanley—Best-Selling Author and Leadership Communicator
Founder and senior pastor of the renowned North Point Ministries and author of more than 20 books.

Bozoma Saint John—Chief Marketing Officer, Endeavor
Known as a trailblazing executive from leading marketing efforts for Uber, Apple and Pepsi-Cola North America, and now Endeavor’s global network.

Earvin “Magic” Johnson—Hall-of-Fame Basketball Player, Executive and Philanthropist
Five-time NBA champion and three-time NBA MVP now finding success off the court as a team executive, businessman and philanthropist.

Dr. Henry Cloud—Psychologist, Best-Selling Author and Leadership Expert
An unmatched knowledge of business leadership and psychology and author of more than 45 books that have sold more than 13 million copies.

Matt Wallaert—Behavioral Scientist and Chief Behavior Officer, Clover Health
Expert on behavioral change that has spoken to hundreds, including the United Nations, South by Southwest and many more.

Rahaf Harfoush—Digital Anthropologist and Executive Director, Red Thread Institute
Expert researcher on the impacts of emerging technologies in society and the deep and hidden behavioral shifts within the global communication infrastructure.

Richard Montañez—VP of Multicultural Sales & Marketing, PepsiCo North America
Inventor of the Flamin’ Hot Cheetos who started as a janitor at a Frito-Lay plant and moved up the corporate ladder with visionary leadership of ethnic foods and multicultural marketing.

Sangram Vajre—Co-Founder and Chief Evangelist, Terminus: Account-Based Marketing
Known as the “accidental” evangelist, Sangram has built Terminus into one of Deloitte’s 2019 Technology Fast 500.

To attend, become a host or sponsor, visit live.leadercast.com.


Photo Credit: Randy Miramontez / Shutterstock.com

Women In The Business Of Sports Conference Hosted By Kansas State University

The Business of Sports and Entertainment program at Kansas State University hosts the inaugural Women in the Business of Sports Conference on Friday, April 3 through Saturday, April 4, 2020, at the College of Business Building, Manhattan, KS.

Learn from the Pros
Women with experience from the Dallas Cowboys, Disney/ESPN, McDonalds, and the NFL will inspire, encourage, connect, and educate by covering cutting-edge topics in the business of sports, as well as discuss opportunities and challenges for women working in the sports industry. Attendees can expect compelling presentations from nationally known speakers, food and fun, and a chance to network with other professionals in the field.

“Today’s sports business world is complex and fast moving,” according to Teddi Domann, Conference Co-Chair and Chief Marketing Officer of 360 Sports. “The purpose behind the conference is to not only address the challenges and opportunities facing women in the business of sports but to model and equip women to be pioneers, trend setters and contributors to the sports industry.”

Register by March to save up to $50
Professionals: $200 for Early Registration and $250 after March 1st
Non K-State Students: $100 for Early Registration and $150 after March 1st
K-State Students: $75 for Early Registration and $100 after March 1st

Registration fees includes all conference sessions, networking, Friday dinner, Saturday breakfast and lunch, refreshment breaks and conference materials.

Sponsors of the event include Commerce Bank, K-State Athletics and Little Apple Cars. Other sponsorships are available.


Photo Credit: FabrikaSimf / Shutterstock.com

Stephen Curry’s “JUMP SHOT” Announces Special One-Night Theatrical Release

JUMP SHOT, the documentary that uncovers the inspiring true story of Kenny Sailors, the developer of the modern day jump shot in basketball, is set for a special one night only theatrical event on April 2. The film, executive produced by Stephen Curry’s Unanimous Media, will be released in more than 250 movie theaters nationwide through distributor Aspiration Entertainment in partnership with the global event cinema leader Trafalgar Releasing.

Introducing his never before seen ‘leaping one-hander’ to the masses on a national level, Kenny quickly grew to be a fan favorite while leading his Wyoming Cowboys to the NCAA Championship in Madison Square Garden in 1943. But after serving his country in WW2 and playing in an unstable, emerging league now known as the NBA, Kenny disappeared into the Alaskan wilderness only to be forgotten by the sport he helped pioneer. Now, nearly sixty years later, the multitude of people he has touched along the way have forced Kenny’s humble reemergence. Kenny was not only an NBA pioneer, but also a coach, high school teacher, champion for female athletes, marine, true cowboy and homesteader in the Alaskan frontier, a father, husband, and man of faith.

The documentary features intimate interviews with a host of basketball legends including Stephen Curry, Kevin Durant, Dirk Nowitzki, Clark Kellogg, Bob Knight, Nancy Lieberman, Lou Carnesecca, Kiki Vandeweghe, and many more.

“Ever since I picked up a basketball, the jump shot was second nature to me,” says executive producer and NBA superstar Stephen Curry. “Learning the history of where the art of the jump shot came from, who introduced it to the game, and how it changed the game, was incredibly intriguing. Even more importantly, learning about the person that Kenny was, and what he stood for, was very inspirational. He was a selfless, special person that had the right perspective about life. The film not only explores his impact on the game, but his calling and all the different places that took him, whether it was serving in the military, or playing in the NBA, or being with his family. There’s so many people like myself that don’t know Kenny Sailors, and I’m proud to help share his story with the world.”

“Kenny played an instrumental role in developing, pioneering, and popularizing what we now know as the modern-day jump shot, which has become the primary offensive weapon in basketball,” says director Jacob Hamilton. “But, like most people, I had never heard the name Kenny Sailors. He is a man who defined the game basketball with its greatest innovation, but when you sit down and have a real conversation with him, you’ll quickly come to the conclusion that the game never defined who he was. He was a family man, community leader, military veteran, and an advocate for female athletes. Those were what he was most proud of. My hope is that this film celebrates the life of an extraordinary man that people of all ages, backgrounds, upbringings can admire and also inspires audiences to explore what the most important things in their lives are.”

Kymberli Frueh, SVP for Programming and Acquisitions at Trafalgar Releasing added: “We are so excited to bring people together in cinemas to share in the life story of Kenny Sailors. Whether you are a basketball fan or not, understanding the impact Sailors had on the game and in his community will inspire us all.”

The April 2 event will include exclusive programming from Curry, director Jacob Hamilton, and other special guests. Tickets are on sale now and can be purchased from https://tickets.jumpshotmovie.com.

JUMP SHOT made its world premiere at SXSW and has won the Grand Jury Prize for Best Documentary at deadCENTER Film Festival and the Audience Award at Heartland International Film Festival and Hill Country Film Festival.

JUMP SHOT is directed by Hamilton, executive produced by Stephen Curry, Jim Hamilton, Dave Beathard, Melissa Neugebauer, Ryan Munson, and Brenda Robinson and produced by Russell Wayne Groves, Jacob Hamilton, Erick Peyton, Jeron Smith, Ty Clark, Mary Beth Minnis, Andrew Lee and Unanimous Media.


Photo Credit: Marcos Mesa Sam Wordley / Shutterstock.com

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