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Todd Gurley II and the LA Rams partner with LA Chefs to raise money to Fight Hunger

The fourth annual Taste of the Rams event attracted more than 400 Los Angeles community members and raised more than $150,000 to benefit the Los Angeles Regional Food Bank. To date, this annual event has raised roughly $650,000 – enough for the Food Bank to provide enough food for more than 2.5 million meals.

Todd Gurley II shared his star power once again as the Honorary Chair of the event for the third consecutive year. “It’s a good feeling, putting smiles on other peoples’ faces and just doing it out of the kindness of your heart,” said Gurley, whose mother was also in attendance. “That was the way I was raised and that’s the way I feel it should be.”

Steve Samson of Rossoblu and Superfine Pizza has supported the event since its inception and served as the night’s chef spokesperson. “Like many of the other chefs who made this night possible, I have a passion for feeding people,” Chef Samson said. “As a father, it hurts to know that there are so many families with children in our community who don’t know how they are going to feed themselves. I am proud to support Taste of the Rams and the work of the Los Angeles Regional Food Bank because I know it makes a difference for people in need.”

Don Lee Farms was the presenting sponsor of this year’s event. “Don Lee Farms is proud to be the presenting sponsor for Taste of the Rams again this year,” said Donald Goodman, President of Don Lee Farms. “We are happy to support the Los Angeles Regional Food Bank – one of the best charities in Los Angeles. As a company based in Los Angeles, we care about our local community and know that we all have to come together to fight hunger in Los Angeles County.”

Other sponsors included International Paper, the Los Angeles Rams, US Bank, Paramount, Akin Gump, Sue Leonard, Michael Connolly, Gary Kirkpatrick, and more.

“The fourth annual Taste of the Rams event was a tremendous success,” said Michael Flood, President and CEO of the Los Angeles Regional Food Bank. “We are grateful for Don Lee Farms and our other sponsors, as well as the support of Todd Gurley II and the Los Angeles Rams. We are also grateful to the amazing Chefs who participated, and to the wonderful people who attended the event.”

Adam and wife Caitlin Thielen Team Up to Donate 1,000 Turkeys

Jennie-O Turkey Store has partnered with Minnesota Vikings wide receiver Adam Thielen; his wife, Caitlin; and the Thielen Foundation to provide 1,000 turkeys to Minnesota families in need this Thanksgiving season. The donation is being made through the Salvation Army, which serves people throughout Minnesota. According to food experts, 1,000 turkeys will likely contribute to 10,000 meals, helping to curb hunger in the state.

Adam and Caitlin Thielen, along with their sons, Asher and Hudson, were on hand today to distribute the Jennie-O® turkeys to families.

“Teaming up with organizations like Jennie-O and the Salvation Army for today’s giveaway was a natural fit as they share many of the values that we do,” said Adam Thielen. “With Jennie-O based right here in Minnesota and the fact that Caitlin and I were born in Minnesota, it’s especially wonderful to see us all come together to give back to the communities that have given us so much over the years.”

Jennie-O and its parent company, Hormel Foods, are committed to alleviating food insecurity, according to Steve Lykken, president of Jennie-O.

“Thanksgiving is a time when we naturally think of those who need a helping hand, but our work doesn’t end with the holidays,” he said. “As a food company, it’s our privilege to play a part in feeding the world, including those who are unable to purchase our products.”


Photo Credit: Sergey Nivens / Shutterstock.com

World Champion Pedro Araujo Annouacnces Martial Arts Philosophy Shift

With one studio open, and a second on the horizon, Gracie Barra studio owner Pedro Araujo has implemented his O.R.D.E.P philosophy which stands for oriented, respectful, disciplined, educated and powerful. These elements make up the core values for his studios in order to create a training environment that promotes a sense of community, family and progression. Earning over 100 champion titles, nine world champion medals, four world champion titles, four American national titles and one Pan American title, Araujo learned that Brazilian Jiu-Jitsu is anything other than what it looks like on the surface. The sport, which has become a popular workout, is a place where you learn to master yourself. One of the biggest benefits clients see who partake in regular classes is that through self-mastery they are able to handle stressful situations from work life to home life and everywhere in between with greater ease and confidence. The sport also removes barriers, allowing people from all walks of life to meet and connect and be equals on the mat. Most people believe they will leave a class feeling hyped. But the reality is that people finish their class and leave with a centered sense of peace. The Houston Heights studio Araujo owns and operates serves a broad range of clientele from children to stay at home moms and high profile executives.

“Of all the lessons I learned on the mat, one that really sticks out to me as an entrepreneur is that you can be limitless. When I stopped allowing fear to hold me back and I made a conscious decision to get out of my own way, life changed.” – Pedro Araujo, Gracie Barra Studio Owner


Photo Credit: BoJack / Shutterstock.com

Tour de France Shanghai Criterium 2019 successfully held

2019 Tour de France Skoda Shanghai Criterium, an international cycling competition, was held at the China Art Museum on 15 and 16 November 2019. The Tour de France champion Egan Bernal for the year 2019, a three-time Grand Slam champion Vincenzo Nibali, and a four-time Tour de France champion Christopher Froome, along with other Tour de France stars, including five world-class cycling teams and 7 outstanding local teams, participated in the event. With outstanding ability, Caleb Ewan took the lead and was crowned the champion of Tour de France Shanghai.

In 1903, the first Tour de France was held in France. The event has a history of more than 100 years and is regarded as the most prestigious event in the cycling world. In 2017, Tour de France took place in China for the first time. For the past three years, it has been held in Changsha, Beijing, Zhuji and Shanghai. Domestic and foreign, professionals and amateur cyclists as well as the public have already enjoyed Tour de France. With the support of the local municipal governments in China and partners, Tour de France in China has been held in Zhuji and Changsha, where 4,000 people participated in the closed-loop cycling event and thus broke the record of attendance. The brand of the Tour de France has been gaining traction in China as the event combines the elements of sports and entertainment with the participation of the world’s top cyclists.

Tour de France intellectual property (“IP”) combines elements of sports and entertainment as a model for sports event marketing

The top international French sports company and Tour de France planner, Amaury Sport Organization (A.S.O.) has actively promoted the globalization of the Tour de France brand in recent years. This is aligned with the IP marketing concept of the Activation Group. The two parties have cooperated since 2017 to promote the Tour de France IP in China. Tour de France held in Changsha in 2017, Beijing, Shanghai and Zhuji at the beginning of the year has, in turn, earned its host cities fame and plentiful business opportunities. It is reported that an experience center for cycling will be opened in Zhuji in 2020. It will be positioned as a first-of-its-kind “one-stop, multi-functional, outdoor cycling tour service center”, which will be complemented by the official cycling routes and themed homestays. With its strong sense of market, Activation Group has explored the integration of the Tour de France with mass consumption, enabling cyclists and sports enthusiasts to enjoy entertainment as a part of their lives.


Photo Credit: baranq / Shutterstock.com

NFL Quarterback Philip Rivers and Wife Launch ‘Change the Game’

On World Diabetes Day, NFL Los Angeles Chargers Quarterback Philip Rivers and wife, Tiffany, announce the ‘Change the Game’ campaign kicking off today with a commitment to raise funds and awareness for Type 1 Diabetes through the swimwear brand co-founded by Tiffany Rivers and partner Marissa DeLecce, Hermoza.

Hermoza has teamed up with three of the top recognized charities – JDRF, Insulin for Life and Diabetes Research Connection (DRC) to raise funds through the ‘Change the Game’ contest campaign. With the purchase of a custom-designed ‘Change the Game’ campaign hat or t-shirt for $30 each, or a product purchased on www.thehermoza.com, individuals will designate one of the three charities to donate their purchase, with 100% of the proceeds going to the individuals’ charity of choice. Through the purchase entrants will enter to win a complete VIP experience with end zone field seat tickets to the Oakland Raiders/Los Angeles Chargers game on December 22nd, 2019 and the opportunity to meet Philip Rivers. The contest will run through December 8th, and the winner will be announced on December 9th, 2019.

“Hermoza is partnering with these three incredible diabetes charities this month to raise funds and awareness for a cause near and dear to us,” says Marisa De Lecce, Hermoza Co-Founder. “At Hermoza, we place a high emphasis on making the world a better place, and are taking care of all hard costs so every dollar raised through t-shirt and hat sales goes directly to these organizations. Every donation received creates an opportunity for making a difference and helping those in need.”

As parents to a child with Type 1 diabetes, the month of November is especially profound for Tiffany Rivers and Philip Rivers. Tiffany and Philip’s son was diagnosed with T1D at age five, forever changing the lives of their family of nine children. This November, to bring awareness and celebrate National Diabetes Awareness Month, Hermoza, collaborates with three leading diabetes non-profits to raise both awareness and funding for this autoimmune disease without a known cure.

“I want to change the game not only for my son but for others with diabetes,” says Los Angeles Chargers Quarterback Philip Rivers. “My son was diagnosed with type 1 diabetes at age five and we’ve watched him live his life to the fullest every day since. We are thankful for the incredible diabetes organizations and experts, and hope our efforts make a difference in the lives of others living with this disease.”

“Hermoza is partnering with three incredible diabetes charities this month, including JDRF, Insulin for Life and The Diabetes Research Connection,” says Hermoza co-founders Tiffany Rivers and Marisa De Lecce. “At Hermoza, we place a high emphasis on making the world a better place and are taking care of all hard costs so every dollar raised through t-shirt and hat sales goes directly to the organizations. Every donation received creates an opportunity for making a difference and helping those in need.”

Hermoza is a direct-to-consumer line of classically beautiful, timeless swimsuits and bodysuits that merge Rivers’ southern roots with the classic Spanish culture of co-founder, De Lecce, resulting in unique pieces that are each distinctive with feminine charm. The company’s name, Hermoza, is derived from the Spanish word Hermosa, meaning “beautiful,” and the collection infuses Latin-influenced prints with vibrant colors, bold designs, and chic, sophisticated elegance.


Photo Credit: Daniel Padavona / Shutterstock.com

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